Google and Blogger’s Policies and Search Engine Optimization

Google policies impact your SEO.

A deeper dive into Google’s policies and how they impact SEO.

In 2013, Google penalized sites using the “exact match domain name” tactic to give sites a higher ranking. Google decided exact match domains were manipulative, resulting in such sites losing authority and search engine ranking.

Another one of Google's important policies is they do not allow cloaking. Cloaking is manipulating search engine bots to show different content than users view. For example, a user might see a page about cats while the search engine bot sees a page about dog food.

It’s important to follow Google’s guidelines to rank well in search engine results. Using manipulative tactics can result in a site losing its search ranking or even being banned from the index.

Blogger policies also impact your SEO.

Policies that affect your SEO and why it’s important to follow the rules.

While Google policies impact search rankings, Blogger also has policies that affect SEO. For example, Blogger does not allow the use of hidden text or links. Hidden text is text that is the same color as the background, making it invisible to users but visible to search engine bots. Hidden links are links that are placed in the code of a page but are not visible to users.

Using these tactics can result in a site being penalized by search engines. So it’s important to follow Blogger’s policies to maintain your site's search ranking.

Conclusion

By following the policies of both Google and Blogger, you can help improve your site’s SEO and reach a wider audience. Manipulating the results can hurt your site.